Virtually Cathy · Since 2018
MANAGING THE PROJECTS,
TEAMS, AND BRANDS
BEHIND YOUR AMAZON BUSINESS.
Catherine "Cathy" Avestruz is an E-commerce Project Manager who runs operations end to end — leading teams, managing brands, and coordinating the moving parts of catalog, content, and marketplace work so nothing falls through.
About Cathy
Built to manage brands, teams, and projects — end to end.
Cathy is an E-commerce Project Manager with hands-on experience leading the operations behind Amazon brands — managing teams and vendors, coordinating cross-functional work, and owning projects from planning through completion.
She doesn't just complete tasks — she runs the systems behind the work. She can step into an existing account, build out the workflow, delegate and track the team's output, and make sure every deliverable — catalog, content, ads, or reporting — gets done right and on time.
How Cathy Works
Not just tasks. Leadership that keeps things moving.
Cathy doesn't just clear tickets — she builds the structure, runs the team, and keeps brand operations on track long after the plan is set.
Structure
Clear systems, SOPs, and workflows that keep brands and teams aligned on what matters.
Coordination
Managing people, priorities, and moving parts across catalog, content, ads, and fulfillment.
Momentum
Projects that move on schedule, with clear priorities, tracked deliverables, and no dropped balls.
Services
Where Cathy adds the most value.
End-to-end project and operations leadership — with the marketplace expertise to back it up.
End-to-End Project Management
Planning, task management, SOP development, deadline tracking, and cross-team coordination across catalog, ads, and fulfillment.
Brand & Account Operations
Owning the day-to-day operations of an Amazon brand — coordinating catalog, listings, inventory, and marketplace compliance so nothing falls through.
Team & Vendor Coordination
Managing specialists, contractors, and vendors — assigning work, tracking accountability, and keeping communication clear.
Reporting & Business Analysis
Weekly client reporting, KPI monitoring, profitability tracking, and clear, actionable summaries.
Catalog & Listing Optimization
Catalog audits, ASIN/SKU management, keyword research, and listing optimization — the execution layer she manages, not just performs.
Performance & Advertising Analysis
PPC monitoring, ACOS/TACOS/ROAS analysis, sales trend tracking, and optimization recommendations.
Tools & Platforms
What Cathy works with.
Amazon
- Amazon Seller Central
- Amazon Advertising
- Amazon Brand Registry
- Amazon Brand Store
Project Management
- Asana
- Slack
- Time Doctor
Analytics & Research
- MerchantSpring
- Helium 10
- Jungle Scout
- Keepa
Productivity
- Google Workspace
- Google Sheets
- Google Docs
- Excel
Creative & AI
- Canva
- ChatGPT
- Claude
Who This Is For
Built for brands and agencies that need someone to run the operation.
Amazon Brands & Sellers
Owners who need someone to run operations end-to-end, not just execute one-off tasks.
Agencies & PM Teams
Teams that need a project manager who can run workflows and manage other specialists.
Founders & Executives
Leaders who need someone to manage the team and vendors so they don't have to.
Growing Brands
Teams scaling past the point where spreadsheets, guesswork, and one-off help still hold up.
Not for: one-off tasks with no context, or teams that just need a single specialist without leadership.
Work With Cathy
Choose the path that fits your need.
Hire Cathy to Manage Your Operations & Team
For brands and agencies who need ongoing or project-based leadership across catalog, content, ads, and the people running them.
Start an InquiryBook a Discovery Call
For teams that want to talk through the work and see if it's a fit before committing.
Book a CallGet In Touch
Let's move your business forward.
Tell me a bit about your brand and what needs to move — I'll get back to you within a day or two.
c.anastacio01@gmail.com